The packaging that can experience the virtual space ‘wilderness’ is highly appreciated!

The first mini-album ‘Savage’ of ‘Metaverse girl group’ Espa (under SM Entertainment) was presented at the ‘iF Design Awards 2022’ in Germany, one of the world’s three major design awards, user experience (UX) – the main prize in the packaging UX category. won the

The iF Design Award is one of the world’s three major design awards along with Germany’s ‘Red Dot Design Award’ and the US’s ‘IDEA’. More than 1000 entries competed.

Espa’s first mini-album ‘Savage’ (POS Ver) contains Espa’s metaverse worldview with the avatar ‘ae’ members, allowing fans to directly experience the virtual space ‘KWANGYA’. It is characterized by a packaging that has a unique packaging, and the ‘portal’, the medium of movement, is used as the key image, and the album case itself also borrows the shape of a wormhole. It was highly praised for being able to experience it as

This gives the album more than a medium to simply store and deliver music, and develops Espa’s unique worldview story into the realm of user experience, raising expectations for a new direction for the album and Espa’s next album.

Earlier, Espa’s first mini-album ‘Savage’ not only topped the major domestic music and album charts immediately after its release, but also entered the ‘Billboard 200’ at #20, recording the highest ranking in the history of the first K-pop girl group album, and a total of 10 billboards. It entered the charts and gained a lot of popularity both at home and abroad.

Meanwhile, at the ‘iF Design Awards’, SM previously announced Girls’ Generation’s 3rd regular album ‘The Boys’, 4th regular ‘I Got a Boy’, and Super Junior’s 7th regular album special edition ‘THIS’. IS LOVE)’, f(x)’s 4th regular album ‘4 Walls’, EXO’s 1st full-length album ‘XOXO(Kiss&Hug)/repackage growl’, EXO’s winter special album ‘Miracles in December’ in December)’ received the main prize in the packaging design category, EXO’s BI (Brand Identity) design in the communication design category, and the lifestyle shop ‘Stadium’ located in Seoul DDP in the interior/architecture category, winning the main prize in the design and production of SM contents. The superiority of the system has been proven.