Rapper and record producer Big K.R.I.T. has released his latest project, Digital Roses Don’t Die via BMG. The full-length studio album features 17 tracks, with production by Grammy-nominated Camper (Brandy, Chris Brown, Diddy, H.E.R.) and marks the third full-length studio album with BMG.  

K.R.I.T.’s record evolves from a new chapter in his career. Distinguishing him beyond the artistry of his music, K.R.I.T. has taken full creative control. His first offering from the project was released earlier this year, a two-for-one single and video titled ‘So Cool’. This visual served as K.R.I.T.’s directorial debut and has since received rave reviews from fans and media alike.

Through BMG’s tireless efforts the album has been featured on numerous playlists including Spotify, Apple, Amazon, Soundcloud, Pandora, Deezer, and Tidal, with K.R.I.T. rejecting major-label presumptions and is delivering his music his way.

Big K.R.I.T. is a rapper’s rapper – clever with lyrics, nimble with rhyme flows, and generous with food for thought. In partnership with BMG, the recording artist and musician is embarking on a new mission and prides himself on his crafty storytelling through relatable lived experiences.