Stratford-upon-Avon Advent Window Trail, December 2020.
A festive town project showcasing the Christmas window displays for local businesses when the theatres and some shops were closed during the Covid-19 (coronavirus) pandemic.

Photo by Sam Allard (c) RSC

The Royal Shakespeare Company has announced the return of the Stratford Christmas Window Trail. Following its popularity and success in 2020, the trail will again comprise 24 fun and engaging window displays created in partnership with local shops, community groups and independent businesses based in Stratford-upon-Avon town centre.

Launching on Thursday 25 November – the same day as Stratford’s Christmas lights switch on – all 24 windows will respond to the themes of hope and magic from the RSC’s current family musical, The Magician’s Elephant, and will feature a hidden elephant to spot.

Participating businesses and organisations include The Dog’s Trust Charity Shop, Escape Arts, For Something Different, The Flower Shop, Roly’s Fudge Shop, Shakespeare Distillery, Stratford Library, Sue Ryder Charity Shop, and Vaughan Reynolds Estate Agents (working with and supporting the Fred Winter Centre).  

The RSC will work with Photography, Art and Media students from Stratford College on creating a display in the window of the former Debenhams store, which will feature a large elephant artwork.  In an imaginative use of space, the RSC’s own window will be the phone box by the Swan Theatre.

Geraldine Collinge, RSC Director of Creative Placemaking and Public Programmes, said: “I’m delighted that the RSC is working with the town of Stratford again on the Christmas Window Trail. There’s something particularly magical about Stratford during this season.  We hope the trail will encourage everyone to come into town and have fun visiting each of the windows, and support the rich mix of independent businesses based in the town.”

A full schedule for the Christmas Trail featuring a list of participating businesses and locations can be found at