New Study Reveals Why Consumers Get Scammed

According to a new study by ScamAdviser, of 4,300+ consumers, scammers reach nearly everybody. 62% of the survey participants are certain that they have been exposed to a scam in the last year. The main reason consumers get scammed? Hubris! There is a huge gap between how good consumers think they are at identifying scams and the reality. 67% of the respondents who had been targeted by a scam said they had fallen for it. However, 71% of the respondents are (very) confident in identifying a scam.

42% approached more often by scammers

The number of scams is increasing. 42% stated being approached more often. Phishing (35%) is still the most reported ‘popular’ scam. But fraudulent (cryptocurrency) investment schemes (25%), unexpected wealth scams (24%) and, non-delivery of ordered products are gaining more and more ground.

Greed is not the most common cause

Consumers get scammed for different reasons. 45% of the victims of scams do not identify the scam until it is too late. Another 24% state a lack of knowledge to identify the scam as the primary reason for having fallen for it. Greed and “taking a gamble” are named by 31% of the users as primary reasons for becoming a victim.

There are several reasons why consumers keep falling for scams. 41% of the consumers check reviews on other websites, which are increasingly fake. 19% check a website’s SSL certificate which is not a trust indicator at all. 

Investment scams are on the rise

Most consumers lost money (56%) or data (16%). The amount lost differs from $1.59 to nearly $700,000. In line with the rise of cryptocurrency scams, more victims report their losses in bitcoins and not their national currency.

Scammers are safe as consumers fail to report

Only 44% of the users reported scams, primarily to review websites (21%), followed by the hosting company (14%). The national police is the least popular reporting channel (6%).

Of the 46% who claimed not to report a scam, 23% do not know to whom to report the scam whilst 11% believe that reporting a scam would not make a difference.

Participants state that law enforcement agencies and governments are not doing enough to fight scams. 65% of respondents perceived their police and governments efforts as (very) poor.

The full report is presented at the Global Online Scam Summit and can be downloaded from