London-based sustainable luxury fashion brand #SAFIRO releases Glimmer, their third capsule collection

Upstart fashion brand Safiro led by female entrepreneur and business leader Yulia Shirokova is proud to announce the launch of their latest collection with a collaborative photoshoot at Monaco’s legendary Le Meridien Beach Plaza hotel.

“Glimmer is our most vivid and ambitious project to date. The concept for the collection stems from a better world. Glimmer is a glimpse of another realm, a world where style and sustainability are entwined and where feminine is another word for strong.” Yulia Shirokova, SAFIRO Founder.

The palette for Glimmer was inspired in equal parts by pastel wildflowers, summer meadows and the cool rushing waters of a bustling brook. Hues of mint and lilac are imbued with flashes of gold and silver to deliver a shimmering lustrous look.

The collection makes good use of the ethereal whimsy of silk, chiffon and organza with a Jacquard pattern applied over its base. The result is a capsule collection which reveals hidden depths to the designs as the wearer moves.

As you would expect from an eco-focused brand, Safiro’s Glimmer collection is hand-crafted from ethically sourced materials by skilled artisans. In addition, the company offsets any carbon emissions their production creates.

The collection was shot at the terraces of Monte Carlo’s legendary resort hotel Le Meridien Beach Plaza by photographer Dariia Kovalevskaya and Videographer Theo Pitout. The collaboration comes on the heels of Safiro’s day at the races. A headline stealing outing to Royal Ascot where the label won national coverage in The Daily Mail, The Daily Express, Forbes, Metro and more.

SAFIRO invites all interested parties, including stylists, journalists and influencers to view the collection at Nicola Donati Luxury Style Retreat in Belgravia and is open to discuss collaborations with other brands with similar ethos in the luxury and creative industries.